Know how hard each competitor pushes
How often they email, how often they discount and how deep, set against the category average. Know if your 30% off will stand out or disappear.
Competitor benchmarksNow in Claude and ChatGPTSee howActionable competitor tracking,
Email
Meta Ads
Google Ads
InstagramLanding pagesEmailMeta AdsGoogle AdsInstagramLanding pages
Actionable competitor tracking,
built for Australian retail.
Every email, ad and post from the brands you compete with, collected as it goes live and read for the offer, the tactic and the timing. See what they're doing now, with a record that builds from the day you start.
EmailMeta AdsGoogle AdsInstagramLanding pagesEmailMeta AdsGoogle AdsInstagramLanding pagesFind competitive gaps
See where your category is crowded and where it's quiet, then borrow what's working for brands you don't compete with.
The ads that are actually working
An ad that runs for six weeks is an ad that sells. We track how long every creative stays live, so the winners stand out.
Ad trackingEvery sale, on one calendar
Who's on sale and when, day by day, marked with every Australian retail moment. See the days the whole category piles in, and time your promo around them.
Sale calendarSpot the tactic before it's everywhere
Which persuasion techniques your competitors are leaning on this month, and which way each is moving. Get there first, or skip it.
Tactic trends
Monday morning, already briefed
A summary of the week in your inbox or Slack: who was busiest, who's on sale and what new ads went live. Read it in two minutes.
Weekly digestCompetitor insights, done for you
Ten competitors is forty places to check every week. Trendmill checks them all, every day.
All in one spot
Every email, ad and post from all ten, already read for you.
- Their sale in your feed the day it starts
- A Monday digest that has already done the checking
- Every campaign kept, and searchable by offer
Built for how Australian retail runs
From the Monday trade meeting to Boxing Day, it answers the questions retail teams actually get asked.
Every ad, post and email, analysed one by one
Not a folder of screenshots. Each piece is read for its offer, its creative and its tactics the day it goes live, across email, paid and organic.
Marketing Emails
Offers, promos and tactics.
- The offer in their words, with the depth and any code
- Campaign moments, from EOFY to Black Friday
- The tactics doing the selling
Meta Ads
Creative analysis and messaging trends.
- Days live for every creative, so the winners are obvious
- Near-identical variants grouped, so you see the real test
- The offer, the angle and the call to action
Google Ads
The copy in their search ads, the creative in their image and video ads.
- Every format they run, with first and last seen
- Which offers they're putting money behind
- Run length, to see what's working
Organic Instagram
Creative analysis, posting frequency and format styles.
- Every post, with likes and comments
- Launches and drops as they're announced
- The tone and tactics behind what landed
Landing Pages
The pages their ads send people to, captured in full.
- A full-page capture of every landing page
- The sale mechanic and the headline offer
- The ads that send traffic there
Best-in-class MCP connector
Your team already works in Claude and ChatGPT. Connect Trendmill there and ask what competitors are running, right beside your briefs, decks and data, instead of logging in to one more dashboard.
Claude
ChatGPT
Cursor- and any MCP client
- Works where you already are
- Claude, ChatGPT, Cursor or your own agent. Any MCP client.
- Answers you can check
- Every answer links to the emails and ads behind it.
- Connected in a minute
- Add the Trendmill MCP server with one API key. No export, no spreadsheet, no copy-paste.
Made for the people behind Australian retail campaigns
In-house at a brand, running a group of labels, or the agency behind them.
Single brands
- Your closest competitors, tracked every day
- Their sales, offers and new ads as they land
- A Monday digest, so nothing slips past
Retail groups
- Each brand gets its own competitors
- Switch between labels in one click
- Compare the market across every label
Agencies
- Every client's competitors in one login
- Saved folders and CSV exports to share
- Real category data for pitches
Pay for the brands you watch, not the seats you fill.
Every plan starts with a 14-day free trial. No card needed.
Starter
5 brands at about $16 each
$79/mo
Start my free trial- 14-day free trial
- Track 5 competitor brands
- Every channel: email, Meta, Google, Instagram, landing pages
- Full history from the day you join
- Weekly digest
- 2 seats
Growth
Recommended25 brands at about $8 each: 5× Starter, not 5× the price
$199/mo
Start my free trial- 14-day free trial
- Track 25 competitor brands
- Everything in Starter
- Daily or weekly digest, by email or Slack
- Industry benchmarks and trend charts
- Saved folders and CSV export
- 10 seats
Pro
Unlimited brands, for agencies and multi-brand groups
$449/mo
Start my free trial- 14-day free trial
- Track unlimited brands
- Everything in Growth
- New brands live in 24 hours
- API keys for Claude, ChatGPT and your own agents
- Priority support
- Unlimited seats
Prices in AUD.
Questions, answered
Something we haven't covered? Ask us directly.
See everything your competitors ran this week
Pick the brands you compete with and their latest campaigns are in front of you in minutes. 14-day free trial, no card required.