Spot the tactic before it's everywhere

Which persuasion techniques your competitors are leaning on this month, and which way each is moving. Get there first, or skip it.

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Read on every piece
Countdown timers, scarcity, social proof, UGC, personalisation and more, flagged on every email, ad and post.
Rising and falling
Each technique's share this month against the month before, so a trend shows before it peaks.
Straight to the examples
Filter the library by technique to see the campaigns behind the number.

How each team uses it

Single brandsKnow when a tactic is about to wear thin in your category, before you build a campaign on it.Retail groupsSee which techniques are moving in each label's category, not one blended average.AgenciesBack a creative recommendation with what the category is actually doing.

Questions

Something we haven't covered? Ask us directly.

More of what Trendmill does

Weekly digestThe week's moves, in your inbox or Slack.Trendmill for AIAsk Claude or ChatGPT what the market is doing.Competitor benchmarksHow hard each brand pushes, against its category.

See everything your competitors ran this week

Pick the brands you compete with and their latest campaigns are in front of you in minutes. 14-day free trial, no card required.

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