Changelog

What's new in Trendmill

Everything we've shipped, newest first.

A calmer, denser Trendmill

  • New interface

    Every screen rebuilt on one design system: tighter tables, clearer empty states, and a dark mode that holds up everywhere.

  • Command menu

    Press ⌘K from anywhere to jump to a brand, an industry or a page.

Benchmarks and alerts

  • Alerts in Slack and email

    Connect a Slack channel or choose an email digest in organisation settings, and hear about competitor moves without logging in.

  • Stats against the category mean

    Brand pages show send cadence, discount depth and sale activity next to the average for their industry.

  • Industry benchmarks

    A Benchmarks tab on every industry, with trend charts across all the brands in it.

  • Brand calendar

    Every brand's campaigns laid out by day, so sale windows and send rhythm are obvious at a glance.

  • Ad test timeline

    See when a brand launched, paused and replaced creative, and which ads have run longest.

  • Filter by CTA, technique and discount

    New Library facets for the call to action, the persuasion technique and how deep the offer goes.

Rebuilt from the ground up

  • A faster platform

    The whole product moved to a new foundation, built to search the full corpus quickly.

  • MCP server

    Connect Claude or any MCP client with an API key and ask questions of the same corpus the dashboard uses.

  • Google ads by advertiser

    Google ads are now pulled from each brand's own advertiser account, so impersonators and competitors bidding on a name stay out.