Know how hard each competitor pushes
How often they email, how often they discount and how deep, set against the category average. Know if your 30% off will stand out or disappear.
- Send pace
- Emails per week for every brand you follow, next to the typical brand in its category.
- Promo rate and depth
- How much of what they send carries an offer, and how deep the average discount runs.
- When they hit send
- Their usual send hour in Sydney time, so you know when your customers' inboxes fill up.
How each team uses it
Questions
Something we haven't covered? Ask us directly.
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