Calendar
Who sent what, day by day, with every Australian retail moment marked.
The Calendar shows a month at a time. Each day is shaded by how much was sent, so the loud weeks stand out at a glance. Australian retail moments sit on the days they run:
Valentine's Day, Easter, Mother's Day, Click Frenzy, EOFY, Afterpay Day, Father's Day, Black Friday, Cyber Monday, Christmas and Boxing Day.
Read a day
Click a day to see everything sent that day: which brands, on which channels, with what offers and how deep. The summary above the grid calls out the busiest day of the month and the days where many brands piled in at once.
Filter
Narrow the calendar by brand, channel and retail moment, or show only the brands you follow. Set a minimum stated discount to see only the days someone went deep.
Who sends, how often, and when
Below the month, the cadence table lists each brand with how many pieces it sends per week, how many days it was active, the weekday it's busiest and when it last sent. Use it to see which competitors are steady and which go quiet between sales.
Plan around it
The calendar is most useful before a promo is locked in. Go back to the last big retail moment we've captured: when did your category start discounting, how deep did it go, and which days did everyone send at once? Then go with the crowd or go when it's quiet.
Each brand page has the same calendar for that one brand.