Connect your AI
Ask Claude, ChatGPT or your own agent what your competitors are doing, with answers you can check.
Trendmill runs an MCP server, the standard way AI assistants connect to outside tools. Connect it once and your assistant can search your competitors' campaigns, read brand profiles, check the sale calendar and score drafts, scoped to your organisation. Every answer links back to the emails and ads behind it, so you can check it.
The server address is:
https://trendmill.ai/api/mcpConnect
Works in claude.ai, Claude Desktop and the Claude mobile apps.
- Open Settings → Connectors and choose Add custom connector.
- Paste
https://trendmill.ai/api/mcpas the URL and press Add. - Press Connect, sign in to Trendmill and choose the workspace to connect. Press Allow.
There's no client ID or secret to copy. On a Claude Team or Enterprise plan, an owner adds the connector for the organisation first.
- Open Settings → Apps & Connectors → Advanced and turn on Developer mode.
- Choose Create, paste
https://trendmill.ai/api/mcpas the URL and pick OAuth. - Sign in to Trendmill, choose the workspace and press Allow.
claude mcp add --transport http trendmill https://trendmill.ai/api/mcpThen run /mcp, pick trendmill and choose Authenticate.
Any MCP client that supports streamable HTTP can connect. Clients that support OAuth sign in the same way as Claude. For clients that don't, use an API key:
{
"mcpServers": {
"trendmill": {
"type": "http",
"url": "https://trendmill.ai/api/mcp",
"headers": { "Authorization": "Bearer <your-api-key>" }
}
}
}What to ask
Start broad, then drill in. Some questions that work well:
- "What did my competitors do in the last 30 days compared with the month before?"
- "Which Meta ads did my competitors launch this month, and what are they offering?"
- "Write a one-page brief on [competitor]: cadence, offers, voice, recent sends."
- "When did my category start discounting before the last Click Frenzy, and how deep did it go?"
- "Score this subject line and body against the beauty category." (paste your draft)
- "Save the five deepest offers this week to a folder called Promo watch."
In Claude and ChatGPT, results for content, brands, scores and the calendar appear as interactive cards in the chat. Text-only clients get the same data as text.
Built-in prompts
Your assistant also gets four ready-made prompts. Hosts show them as slash commands or in the prompt menu:
- Competitor brief: a full write-up on one brand.
- Weekly competitor recap: what the brands you follow did this week.
- Score my draft: check a draft against its category.
- Plan promo timing: when your category goes loud, and when it's quiet.
Tools
| Tool | What it does |
|---|---|
trendmill_get_competitor_pulse | What the brands you follow did over a window, against the window before |
trendmill_search_content | Search the library by words or meaning, with filters, sorted by newest or deepest discount |
trendmill_get_content | One piece in full: copy, analysis, screenshot and the most similar pieces |
trendmill_search_brands | Find brands, with how much we hold on each |
trendmill_get_brand_profile | A brand's cadence, offers, voice, techniques, distinctiveness and recent sends |
trendmill_list_followed_brands | Your organisation's followed brands |
trendmill_get_promo_calendar | Day-by-day sends, offers, discount depth and retail moments, up to 92 days |
trendmill_get_category_mean | A category's benchmark: technique shares, trait averages and clichés |
trendmill_score_draft | Score a draft against its category |
trendmill_list_collections | Your saved folders, or the pieces in one |
trendmill_save_to_collection | Save pieces to a folder, creating it if needed |
Every tool except trendmill_save_to_collection only reads. That one adds to
folders and never removes anything, so your assistant asks before using it.
The server also publishes a methodology guide, so your assistant can explain how a number was made. It matches How the numbers work.
Access and privacy
- Your assistant sees what you see in Trendmill: the shared library, plus your organisation's followed brands and folders. It can't see other organisations' follows or folders.
- When you connect, you choose one workspace. If you leave that organisation, the connection stops working straight away.
- Remove the connector in your assistant's settings to disconnect it.